SoundAdviceMD agents don't rely on cold prospecting alone. Between our Integrity Marketing Group partnership, inbound and outbound lead sources, carrier partnerships, and CO-OP funding, marketing is built into the agency — not left for you to figure out on your own.
SoundAdviceMD is partnered with Integrity Marketing Group — one of the nation's largest independent distributors of life and health insurance, built specifically around the senior market. That partnership is where a lot of what's on this page comes from: carrier scale, shared technology, and marketing infrastructure no single agency builds alone.
An all-in-one growth platform: a single dashboard for managing clients, automated marketing tools, and workflow tracking built specifically for life & health agents.
An AI-powered assistant built into IntegrityCONNECT — the same "virtual agent, real person behind it" philosophy we train on, backed by enterprise-grade technology.
A complimentary client resource for end-of-life and estate planning documentation — a natural extension of the trust you build during enrollment.
Inbound and outbound leads serve two different purposes here — one starts a brand-new conversation, the other reopens a relationship that's already been started.
Clients who call in directly — requesting information, responding to a mailer, or reaching out on their own. These aren't prescreened, so every inbound call starts fresh, the same as any new relationship.
These are customers who've already spoken with an agent and opted in to future follow-up — not cold outreach. They exist to give you the chance to build a real relationship over time, and through that relationship, uncover needs you can actually solve.
Our carrier relationships extend beyond appointments — many carriers fund or co-fund lead programs exclusively for appointed, in-good-standing agents. Our Integrity Marketing Group partnership adds national scale to these relationships, since Integrity is one of the largest independent distributors carriers work with directly.
Leads generated and funded by our carrier partners, distributed to agents appointed and active in good standing.
Top-producing agents get priority access as carrier lead volume becomes available.
We actively manage these carrier partnerships so lead flow doesn't depend on any one relationship or season.
Production has real rewards here. Agents who hit our top-producer thresholds receive complimentary scheduled appointments — pre-set client meetings, no lead cost to you — so your best months compound instead of resetting to zero.
Review Best Practices →“The harder our top agents work, the more we take off their plate. Free scheduled appointments are how we say thank you for consistent production — not a one-time bonus.”
Want a pipeline that's entirely your own? We partner with a marketing agency that builds and manages social media lead campaigns on your behalf — so you get a steady flow of new, exclusive leads without running the campaigns yourself.
Our marketing agency partner creates and manages social media campaigns designed to drive new, exclusive, organic leads to you specifically — not leads shared or resold to other agents.
You pay a fixed monthly management fee to the agency plus your actual ad spend — that's it. No lead-resale markup baked into the price.
In aggregate, agents have found these self-generated leads run lower in cost than purchased leads — because there's no profit margin built in. You're getting leads at cost.
One program, one formula: the more net sales you close and keep, the more free leads you earn next month — funded by your own production, not your wallet.
Your CO-OP credit is calculated fresh each month and disbursed the month after:
| Term | What it means |
|---|---|
| Eligible sales | Any product SoundAdviceMD offers qualifies — Medicare, life, annuities, and supplemental health all count toward your net sales. |
| Premium-based qualifying minimum | For premium-based products (life, supplemental health, etc.), the policy must carry a monthly premium of at least $25 to count toward your net sales. |
| Net sales | Your gross qualifying sales for the month, minus any chargebacks recorded that same month. |
| Credit formula | $50 × net sales = your CO-OP credit for the following month. |
| Redemption | Credit is not cash — it's applied directly toward leads through SoundAdviceMD's approved marketing sources. |
| Timing | Whatever you net this month becomes spendable lead credit next month. |
Worked examples
| Gross sales this month | Chargebacks | Net sales | Credit next month |
|---|---|---|---|
| 10 | 0 | 10 | $500 |
| 10 | 2 | 8 | $400 |
| 15 | 1 | 14 | $700 |
| 25 | 3 | 22 | $1,100 |
| 40 | 4 | 36 | $1,800 |
Real-world example: two households, one month
A husband and wife enroll in Medicare Advantage, Hospital Indemnity, and Final Expense — that's 3 plans × 2 spouses = 6 sales for that household. Help two households like that in the same month, and you've written 12 net sales — that's $600 in Marketing CO-OP credit for the following month, just from serving two families completely.
Available to agents contracted directly with SoundAdviceMD. Agency partners at the GA level have a separate CO-OP structure — MGAs are not eligible for Marketing CO-OP under any structure. Ask your onboarding contact or John directly for current qualification thresholds.